WHAT: Estée Lauder Idealist Even Skintone Illuminator ($73).
WHY: I have been a religious user of Lauder’s original Idealist since it launched some years back, but now they have kicked this pore-minimizing, skin-boosting serum up a notch with this new miracle formula that helps further perfect the look of skin. Apply Idealist under your moisturizer day and night and watch your skintone brighten and lighten. Idealist helps reduce dark spots caused by acne, sun, age and any redness in the skin to give it a glowy, even tone. It also works quickly, taking as little as two weeks to see results. I’ve been using it for just over 10 days and already notice a huge difference. Get some!