There’s a new secret beauty weapon in town you may have heard the buzz about: BB Cream. What is it? BBs have actually been on the market for a while—they are wildly popular in Asia—but have now started making headlines in North America where you may have noticed an explosion happening at the cosmetic counter. Known as “Blemish Balm,” “Beauty Balm,” or “Beauty Benefit” cream (depending on the manufacturer), these lightweight liquid formulas are to be applied after moisturizer, before foundation or powder. The benefits are multi-purpose: hydration, lightening and brightening. They also even out skin tone and provide SPF protection. Here are five fantastic BBs to check out.