When you arrive at the end of the aisle, ready to walk the carpet and say “I Do,” your megawatt grin should light up the room. Most of us don’t come by a brilliant set of chiclets naturally, and if you do, you know that even the brightest and whitest of smiles needs regular buffing and polishing to remove stains (red wine, coffee and tea are prime offenders). This does not have to mean a trip to a cosmetic dentist for pricey laser whitening though, but rather adopting a powerful at-home oral care system designed to keep your teeth looking bright and beautiful. One of the latest and greatest to try—Crest Health & Radiance ($13, at mass retailers). To get the scoop on this innovative two-part system (consisting of a toothpaste and whitening strips) and why it’s essential to have in your beauty kit before and after your wedding, we spoke to Canadian spokesperson for P&G Oral Care and Toronto-based dentist Dr. Maryam Adibfar.
Weddingbells: How soon before the wedding should you start using a whitening program?
Dr. Maryam Adibar: “You should begin using a system like Crest Health & Radiance one month prior to your wedding. The fluoride toothpaste is designed for daily use and the deep-clean whitening strips are formulated for weekly use, over four weeks, for 30 minutes each time. Used together as a two-part system, it helps to protect your tooth enamel and prevent staining so you can easily achieve the oral health and smile beauty benefits for your big day.”
WB: Is this system easy for someone to use?
Dr. M.A.: “It is so easy to use! The paste is designed for daily use (no additional time commitment beyond time already dedicated to regular brushing) and the deep-clean strips are designed for weekly use, over four weeks, for 30 minutes each time. You can wear your white strips and wedding plan in tandem! I suggest making it a Sunday night ritual.”
WB: Is this whitening system as effective as a professional one?
Dr. M.A.: “This regime can help you whiten up to four times better than the leading whitening toothpaste. It is an easy, effective and affordable solution to whiten safely at home.”
WB: Is it safe for people with sensitive teeth?
Dr. M.A.: “People who already have sensitive teeth may find they become more sensitive while using a whitening product—this effect is temporary and not harmful. If you have sensitive teeth you should discuss using Crest Health & Radiance with your dentist.”
WB: Why is a beautiful smile sexy?
Dr. M.A.: “A healthy-looking, white smile looks confident and confidence is sexy. A big bright smile also makes you look gorgeous from tip to toe and isn’t that what every woman wants on her wedding day?!”












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